日本市場参入:なぜクレジットカードだけでは不十分なのか、コンビニ決済の重要性

Articles Breaking into Japan: Why Credit Cards Aren’t Enough (Konbini Payments Matter) Breaking into Japan’s market comes with a crucial hurdle: nearly half of Japanese consumers don’t use credit cards. If your online business relies solely on card payments, you’re shutting out a massive segment of buyers. Despite global trends toward digital payments, cash remains prevalent in Japan, and local shoppers overwhelmingly prefer trusted alternatives like Konbini (convenience store) payments. To win here, online sellers need to meet customers where they are. What is a Konbini? A Konbini (????) is the Japanese term for a convenience store. These stores are ubiquitous in Japan with over 56,000+ stores, operating 24/7 and […]