The monopoly once held by Apple and Google is cracking under global regulatory pressure, particularly in APAC. Japan’s Smartphone Act (2025) now mandates that “gatekeepers” allow third-party payment systems. While this allows developers to launch Direct-to-Consumer (D2C) web stores and bypass the famous “store tax” that was as high as 30%, the operational burden of managing fragmented local wallets is immense.
Digital goods are a fraudster’s dream because there is no physical shipment to verify. In APAC, synthetic identity fraud—which uses AI to combine real and fabricated data—has surged 142% year-over-year. Gaming studios struggle to block these attacks without accidentally rejecting legitimate high-spending players.